Apple's App Store on pace to surpass total iTunes music sales by March
Horace Dediu of Asymco this week published a detailed look at the growth metrics of Apple's App Store, and compared them with the iTunes Music Store. The analysis came after Apple began its countdown to 10 billion App Store downloads, a milestone that will likely be achieved this month.
The App Store will reach the 10 billion mark, not including software updates, in less than half the time it took the iTunes Music Store to reach that total. Apple's music store reached the 10 billion total in February 2010, or 67 months after it launched.
But the App Store will reach 10 billion in just 31 months since it launched in July 2008. The popularity of the App Store has grown exponentially, as just a year ago Apple revealed that App Store downloads had topped 3 billion.
Now, Deidu found, application downloads for iOS devices are higher than 30 million per day, and growing at an increasing rate. In addition, per-device downloads are also at an all-time high, with the average iOS device having downloaded more than 60 applications.
In his analysis, he drew the conclusion that the more applications users download for their iOS device, the higher the cost of switching to another platform will become. He also said that downloads for mobile applications are increasing at such a rate that they are poised overtake the PC software market.
20 Comments
What concise terminology are we to use to distinguish between the iOS App Store and the OSX App Store, in uses such as this headline?
Even the first sentence uses the simple "App Store", though the context makes it clear which one we're talking about.
Lots of downloads, yes, but I am finding that actual usage is low. Unlike my music, I find that I use my App downloads less and less.
In his analysis, he drew the conclusion that the more applications users download for their iOS device, the higher the cost of switching to another platform will become.
There was another survey that concluded people actually used only a few 3rd party applications often.
This is also my own experience. I've downloaded hundreds (not an exaggeration!) of apps, yet the number I would need to re-purchase on moving to another platform I could count on one hand.
Most applications (especially a lot of the cheaper and free games) are temporary throw-away purchases.
EDIT:
Lots of downloads, yes, but I am finding that actual usage is low. Unlike my music, I find that I use my App downloads less and less.
I was too slow EDIT2:
I'd love to hear which applications people would repurchase if they switched platforms. Does anyone get close to 60? If I were to switch platforms today...
iPhone
- Evernote
- FeeddlerRSS
- myLite
- Skype
- Tilt to Live (and older game but I still love it)
iPadNot really comparing like with like here ? unlike iTunes, a lot of those 1 billion downloads were free.
Not really comparing like with like here – unlike iTunes, a lot of those 1 billion downloads were free.
IMO Even if half were free the number is still impressive. BTW The number is 10 billion not 1 billion.